Exhibitor & Sponsor Zone

This page is designed to facilitate your event preparations and help you make the most of your participation. Please do review each section carefully and don’t hesitate to contact us if needed.

About - accelerating

Stand Plans

About - unlocking

Visibility & Added Value

About - maximising


Stand Plans

  • Raw space clients

    Engaging your standbuilder: request design quotes from the standbuilder of your choice.

    Recommended: to broaden your scope of options, obtain several design quotes on which to base your final selection. Contact us for a list of non-official standbuilders, alternatively the official Event Contractor. Send the information below to potential standbuilders to enable them to revert with a design that fits as accurately as possible to your expectations.


    • Floor plan highlighting your location (sent to you by your account manager)
    • Venue construction regulations (click here)
    • ITU Design & Construction regulations (click here)
    • Your construction budget
    • Your list of requirements – consider the following:
      • Demo area indicating number of showcase pods/stands for your independent SMEs, start-ups, telcos etc.
      • Reception
      • Meeting room
      • Seminar area (eg for pitches/presentations)
      • Lounge / hospitality area
      • Kitchen
      • Storage (lockable)
      • Furniture and accessories
      • Audiovisual equipment
      • Branding requirements
      • Carpet colour (with/without raised platform)
      • Walls (indicate on which sides of your rental space)

    Note that utility services such as power, cleaning and water can be ordered via the Online Technical Manual.

    Submission of stand plans for approval

    All raw space stand plans must be approved by ITU’s appointed contractor in collaboration with the Venue by 1 September 2017. Guidelines, construction regulations, and the Contractor Pass Form can be found in the Online Technical Manual for exhibitors and their contractors.

    • Venue construction regulations (click here)
    • ITU Design & Construction regulations (click here)
    • Contractor Pass Form (click here)

    Turnkey clients guidelines

    Submit your requirements according to your Contract Annex A to the official turnkey provider no later than 25 August 2017.

    In case of non-compliance by the Exhibitor with such deadline, neither ITU, nor the contractor nor any other third party shall be responsible for any elements of the requirements which are not provided and a default solution shall be installed in lieu of such elements and/or requirements. Any customization to be discussed directly with the contractor; and additional expenses of customization to be born entirely by the Exhibitor and paid directly to the contractor.

    Customization of any elements not included in the Contract Annex A is at the expense of the Exhibitor, payable directly to the service provider.

    Note that any additional goods/services (e.g. plants, extra AV, furniture or furnishings, as well as catering, security etc.) can be ordered via the Online Technical Manual.

  • Online Technical Manual & Ordering

    The Online Technical Manual contains all necessary information to assist your smooth set-up and a successful event, including stand plan submission guidelines, regulations, key dates and deadlines, useful contacts, freight instructions, as well as order forms for furniture, electrical items, audio-visual equipment, plants etc.

    Key Dates & Deadlines

    Click here to find all important timelines in one document to assist with your preparations.

    Contacts: Organizer, Venue & Official Service Providers

    General enquiries
    Tel: +41 (022) 730 6161

    Operations, logistics, site visits
    Tel: +41 (022) 730 6341/6127

    Financial issues
    Tel: +41 (022) 730 5063

    55 APEC-ro, U-dong, Haeundae

    Busan, Republic of South Korea

    Tel. 82+51-740-7300
    Fax. 82+51-740-7320
    Website : www.bexco.co.kr
    E-mail : bexco@bexco.co.kr

    Venue & Exhibition plans

    Click on the links below to learn more about the BEXCO venue layout:

    Venue Facilities & Restaurants

    Learn more here.

    Access Pass Registration

    • All participants must be registered for a valid Event access pass via the user account sent to Exhibitor/Sponsor focal points responsible for administering codes to their onsite personnel. Once individuals have registered, they will receive a Confirmation of Registration by email for both visa applications (if applicable) as well as onsite badge pick-up. Registering your staff or guests on their behalf is not encouraged, as everyone must accept the terms and conditions which include reference to the sharing of personal information.
    • Badge collection: A photo ID will be requested at the registration desk to print the badge. Badges may be collected from the Fast Track desk located outside the Hall 3 entrance at the following times:
    22 to 24 September: 09:00-18:00
    25 September: 08:00-18:00
    26 & 27 September: 09:00-18:00
    28 September: 09:00-14:30

    Exhibitors requiring hall access prior to 22 September may do so through a Contractor pass – click here to order no later than 8 September.

    IMPORTANT: Please note that all badges must be collected personally as a photograph will be taken and printed on the badge for access control security. Badges are therefore strictly non-transferable.

    • Your discount on additional access passes: discounts apply (Exhibition Pass excluded) until 20 September 2017 (23h59 CET) as follows:
      – Less than 5 passes: 20% discount – contact us
      – 5 passes or more: 30% discount – contact us
    • Upgrades: possible for greater access to additional Forum and networking opportunities – pass holders will be charged the difference in value. Contact registration.telecom@itu.int
    • Registration queries: The Registration FAQ will guide you, alternatively contact registration.telecom@itu.int / or call before the event on tel +41 22 730 5680 from 08:00 to 18:00 (CET).
    • Queries regarding your quota: see your contract annex – contact us if needed.
    • Contractor passes for standbuilders: submit form by 8 September.

Visibility & Added Value

  • Marketing Toolkit

    Engage an audience by making sure you take advantage of the many opportunities available to get real value from your participation by promoting your stand, activities, the event and your presence before, during and after the event.

    You are particularly encouraged to use the following elements of the Marketing Toolkit to promote your presence to both existing and prospective clients:

    • Web banner: upload to your homepage or dedicated ITU Telecom World 2017 microsite
    • Guest e-invitation: for your own mailings to make sure your existing and prospective clients know how to find you and what you’re up to at the event. Don’t forget to include a code privileging them to one of your complimentary Exhibition passes.
    • Event logo: for inclusion in all elements of your participation’s promotional campaign.

    Meeting Room Rental

    Add further value to your onsite experience by booking a fully-equipped meeting room – find out more here or contact us for details and the booking form. Exhibitors and Sponsors are entitled to a 20% discount on standard rates. Available on a first-come first-served basis.

    Sponsorship Opportunities

    Extend your presence beyond the exhibition through one of our exceptional sponsorship opportunities to engage with our highly influential audience.

    View options here or in the Sponsorship Brochure and contact us for a proposal that matches your event interests and objectives. We’re always happy to discuss opportunities that support your objectives so do let us know if you have a favourite sponsorship you don’t see as part of our existing offerings!

    Venue Advertising Opportunities

    Make the most of the global spotlight on your company, organization or country at ITU Telecom World 2017 by advertising your brand, messaging or strategy in front of our influential international audience at the state-of-the-art BEXCO venue. A limited number of opportunities are available in a range of prime locations both inside and outside the venue on a first-come first-served basis. From entrance banners, digital screens to drop banners, wall banners or LED displays, make your presence at ITU Telecom World 2017 really count.

    For all opportunities and sales contact details please click on the links below:

    Local language

    To better engage the local audience, consider the potential benefits of translating any company information, business cards and other relevant documents into Korean, or having access to interpretation or translation services as required.

    Contact Facilitation Service

    New for exhibitors, sponsors and advertisers at ITU Telecom World 2017, our Contact Facilitation Service can help you to benefit fully from the valuable networking opportunities our high-profile international audience offers. If you have difficulty in contacting an event participant in the App, simply send an email to incontact.telecom@itu.int, providing the name of the participant or delegation you would like to get in touch with and a brief description of the meeting topic. We will do our best to connect you directly and assist in renting a meeting room as necessary.

    Business Matchmaking Service

    Target the connections that matter to you at ITU Telecom World 2017 with our professional B2B and B2G matchmaking service, making networking with key industry decision-takers and policy-makers direct and simple. Organized by the Korean Ministry of Science and ICT and Busan Metropolitan City, the matchmaking service is available from 25 – 27 September for all companies or organizations exhibiting, sponsoring or attending the event as a national delegation. Details of the dedicated Business Matchmaking Service portal, including a one-time access code, will be sent to the pre-registered focal points. The final deadline for registration with the service has been extended to 13 September; the final deadline to submit meeting requests is 17 September. The system is not able to accept requests received either after these dates or onsite during the event.

  • Exhibitors & Sponsors Online Visibility

    Find stand details, company information and contacts for exhibitors, partners and sponsors at ITU Telecom World 2017 on the event website here and in the Event APP.

    Please fill in the form to submit your organization’s participation profile to highlight your presence and drive traffic to your stand.

    Make sure you engage with your audience by including details on what attendees can do, see, discuss and find out about on your stand. Include contact details and the option to set up a meeting with your representative on the stand.

    Promoting your presence

    Our Marketing Communications team would love to hear your plans for ITU Telecom World 2017, particularly any news and announcements you plan to highlight during the event.

    PR: Our PR team for ITU Telecom World 2017 (press.telecom@itu.int) can provide advice on how to maximize your media presence before and during the event, including help in distributing press releases, registering a press officer accompanying your delegation, and organizing a press conference onsite at the event.

    In addition, PR manager Lucy George (lucy.george@itu.int)  can find opportunities for interviews and articles if you have spokespeople available before or during the event.

    The topics at ITU Telecom World 2017 of particular interest to the press include smart cities, 5G, AI, connected cars, digital finance services, emerging security challenges and cross-sector partnerships. Please get in touch with Lucy if you would like further information on any PR opportunities available.

    Html promotion: Where possible, we would be delighted to highlight any exciting news and announcements you are planning in one of our pre-event htmls, so please do let us know if you have any news you plan to announce the event at sarah.maunder@itu.int. Key news and announcements are also covered each day during the event in our Daily Highlights (please note ITU reserves final rights on what is included in our htmls). Contact us about sponsorship and advertising opportunities for more profound visibility in our event promotions!

    Blog: As an additional tool to highlight your presence at ITU Telecom World 2017 your country/organization and its technologies, innovations and partnership opportunities, send us a guest blog to be posted on the event website and promoted across our social media platforms. This is a high-profile opportunity to debate topics relevant to the event and your participation from your perspective, outlining your agenda and what you hope to achieve. For more details on publishing your blog, please contact kate.carrara@itu.int.

    Post-event reports

    When planning your post-event reports or other follow-up to your network, make use of our valuable range of resources available immediately after the event. The following documents from ITU Telecom World 2016 will give you an idea of what to expect from us:

    Event App

    Make the most of the event app as a powerful promotional tool and very popular opportunity to network and interact with other participants before, during and after the event. You can use the app to post details, information and images on your event preparation, presence and projects, as well as updating your status, uploading photos, commenting on and reviewing forum sessions or the exhibition experience. The app is also the perfect way to contact other participants directly, search speakers, sessions, sponsors and exhibitors or explore the full event calendar.


Stay on track with event preparations – go through the checklist below and click on the corresponding links for further information.

  • By 13 September: Final date to sign up for the Business Matchmaking Service

  • By 17 September: Final deadline to submit meeting requests for the Business Matchmaking Service

  • By 20 September: National Pavilions’ nomination of their best innovative exhibitor – send to your account manager

  • Less than 5 passes: 20% discount
  • 5 passes or more: 30% discount

Discount code available through your account manager

Upgrades possible for greater access to additional Forum and networking opportunities – pass holders will be charged the difference in value – contact registration.telecom@itu.int